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Volkswagen Shifts Focus to Gas-Powered SUVs Amid EV Struggles

Volkswagen Shifts Focus to Gas-Powered SUVs Amid EV Struggles
The Blaze

Volkswagen is prioritizing gas-powered SUVs over electric vehicles due to low demand and high production costs. The company's redesigned Atlas SUV is a key part of this strategy.

What happened

Volkswagen is shifting its focus to gas-powered SUVs due to low demand and high production costs for electric vehicles. The company has stopped building its ID.4 electric crossover at its Chattanooga, Tennessee, plant and will instead concentrate on higher-volume models, such as the Atlas and Atlas Cross Sport.

The decision comes after Volkswagen's electric vehicle sales collapsed following the expiration of the federal EV tax credit. In the first three months of 2026, the company sold just 338 ID.4s, a decline of nearly 96% compared to the same period a year earlier.

The redesigned 2027 Atlas is a key part of Volkswagen's new strategy, offering a spacious and upscale interior, as well as a revised 2.0-liter turbocharged four-cylinder engine. However, the vehicle is missing a key option: a hybrid powertrain. This omission may make it less competitive with other three-row SUVs on the market, such as the Kia Telluride Hybrid.

Volkswagen has announced plans to introduce hybrids to the Atlas, Atlas Cross Sport, and Tiguan in the future, but not until a midcycle refresh, which is expected to arrive around the 2029 or 2030 model year. In the meantime, the company will continue to develop electric vehicles for other markets and may still offer electric options in America if they can provide the right combination of price, range, and practicality.

Sources

The Blaze

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